MAC Clinical Research is pleased to reveal our first television advert featuring across male centric channels on Sky’s video on demand services.
Our newest ad campaign aims to tackle the taboo around erectile dysfunction and raise awareness about the prevalence of ED in the UK; it’s much more common than you may think and can affect men of all ages. In fact, nearly 40% of participants already taking part in this trial with MAC Clinical Research are aged between 25-44.
You can watch the full advert on our YouTube channel below!
Dr John Connell, Chief Scientific Officer, at MAC Clinical Research said: “This has been a fantastic opportunity for us to share with Sky’s viewers the important work that we do here at MAC Clinical Research. There is still a stigma surrounding erectile dysfunction, but the condition can have a huge impact on a man’s self-esteem, mental health, and sexual relationships.
“We hope the campaign will encourage men to feel less alone in living with this condition, and feel empowered to take an active role in their own healthcare, as well as helping us to advance treatment options for the 30-40% of men who don’t get benefit from existing ED treatments that are currently available.
ED, sometimes referred to as impotence, is when a man fails to get or keep an erection consistently. It’s more common in men over 40 but it can affect men of any age and can be caused by underlying health issues such as diabetes or mental health conditions such as depression or anxiety. In their lifetimes, erectile dysfunction will affect 50% of men in the UK.
Although there are over-the-counter treatments available such as Viagra and Cialis, doctors estimate that these treatments do not work for 30-40% of men living with the condition. These drugs can also bring with them unwanted side effects such as headaches, nausea and indigestion and can affect more than 1 in 100 people.
Here at MAC Clinical Research, we understand that more improved treatments are needed for erectile dysfunction. Therefore, we are looking for volunteers to take part in a ground-breaking clinical trial developing a potential new treatment for ED, which works on the brain and erectile tissue in the penis. Unlike drugs such as Viagra (which increases blood flow to the penis), this investigational medication enhances the effects of substances in the body such as dopamine to help stimulate an erection (helps sexual desire) and relaxes smooth muscle in the penis to help maintain and sustain an erection. MAC are dedicated to improving the lives of men with ED for whom lifestyle changes or other over the counter medicine hasn’t worked, and hope that this new study medication will help. If you’re interested in finding out more about this ED research and the £1,496 reimbursement eligible volunteers will receive, visit MAC’s ED Research webpage.